Reframing the unwind moment, alcohol free

We partnered with Fever-Tree to create a bold new identity for their first non-alcoholic cocktails. Our challenge was to help the brand stand apart from both mixers and mainstream RTDs, while clearly communicating “Alcohol Free” with style and sophistication. By introducing single-serve cues, confident flavour-led visuals, and elevated finishes, we crafted a design system that feels premium, distinctive, and true to Fever-Tree’s DNA. Mediterranean G&T and Italian Orange Spritz now bring flavour, clarity, and a new sense of occasion - no alcohol required.