Chapel Down is known for its English sparkling wines made out of Kent. The client briefed us to create a packaging system for a new range of wines that were to be a collaboration between Chapel Down and European winemakers under the brandname Great Minds Drink Alike. The client wanted the new brand to build on Chapel Down’s distinctive red stripe but create a new, more modern and contemporary offering that could easily be adapted for a multitude of different wines.

Chapel Down’s red stripe was multiplied to become a dynamic graphic that changes on each of the wines. The brand’s clerestory window icon as well as the brand colours of black, red and gold, places this ultra-modern offering firmly in the Chapel Down stable.