What goes round comes round: the everlasting modernity of Cassegrain.
Cassegrain Wines is a winery in the Hastings River with a substantial proportion of its vineyards being farmed biodynamically. In 2003 winemaker John Cassegrain needed a label that would easily accomodate small releases of individual varietals. We designed a label with a silver foil circle which represented the cycles of nature which are essential to biodynamic farming principles. For each varietal the circle simply moves, creating a dynamic and kinetic shelf presence. 15 years later, Cassegrain is as contemporary as when it was launched: a true modern classic.
“Denomination managed to provide a result for Cassegrain Wines well beyond my expectations. They managed this with initiative and for me very much a left-field concept. The impact that the design has had on our business has been most significant.”
John Cassegrain, Managing Director, Cassegrain Wines.