Sitting pretty:
how Elephant in the Room became an overnight sensation.

We turned the full-flavoured, yet “out of fashion” wine style that no-one wanted to talk about (the proverbial elephant in the room) into a bold brand statement. From capsules, shippers to in-store displays, the joy of Elephant in the Room is how powerfully the brand applied to so many different mediums. Consumers loved not only the wine style but also the brand’s quirky and unorthodox personality.