Más+
Más+: by Messi, for everyone.
Along with experts from Mark Anthony Group and the new Más+ Next Generation Beverage Co., Denomination set out to create a clear brand positioning that capitalised on Lionel Messi’s prominent place in culture globally, to set the tone for the next generation of hydration for everyone, in every part of life.
Más, Spanish for “more”, perfectly encapsulates Messi’s belief that we all have a lot more to give. The enlarged accent is the anchor symbol of the brand, both on the packaging and in the larger brand world where it is used to frame and highlight, as well as give energy and power to the brand across every touchpoint. Pink is used as the core brand identity colour off-pack, and it nods to Inter Miami CF’s signature colour. The + symbolises Positive Hydration, the breakthrough blend of electrolytes, vitamins, and more, plus amazing taste.
Sector
No/Low Alc
Client
Mark Anthony Brands International
My sincerest thanks to you and your entire team at Denomination for playing such a critical role in the creation of a remarkable brand. It’s so rare to have this opportunity in the first place, let alone bring together a small team that accomplished so much in a very short time. We so enjoyed working with you and look forward to further inspiring projects together.”
Anthony von Mandl, Mark Anthony Group Founder
