In line with the owner’s sustainability ethos, Cowpunk is a natural wine with a lighter footprint on the earth. Using refillable bottles, minimal ink usage, no additional embellishments, and no plastic, the packaging uses 28% less CO2 than competitors. Freshness is the key benefit of natural wines, therefore, the labels are stamped with the day the grapes were picked, echoing the use-by date on fresh foods; its ballsy infographics and ranch-style typography aligns with its personality.