Would you like wine with that? Creating the ultimate burger wine with Greasy Fingers.

An antidote to the serious world of wine, Greasy Fingers is a non-intimidating, tongue-in-cheek brand. The icon of a “Pablo Escobar” type character—portrayed to be as “greasy” as the name—is eating a burger to cue the casual food-matching suggestion, reinforced by the BBQ sauce dripping down the capsule.