The world of wine has never considered fast food a pairing partner… but why not shift perceptions of what food to match with wine – the result can be deliciously indulgent.

The label features a roguish ‘70s figure holding a different burger for each wine, enticing the consumer with a tongue-in-cheek attitude.

The whole effect is topped off with sauce dripping down the capsule onto the bottle, its mouth-watering allure tapping into that satisfying experience of having ‘greasy fingers’.