Denomination is delighted to announce the appointments of Sydney Creative Director, Graeme Offord, and Senior Account Director, Pip Lloyd, who both joined the Sydney office today. These two new appointments further strengthen our strategic and creative design expertise in the drinks industry globally.
Vegan-friendly and plant-based products are increasingly positioned as mainstream across all kinds of sectors as the health benefits become more widely appreciated and concerns about farming practices and the environment grow. Our CEO Rowena Curlewis spoke with FMCG CEO on how the vegan movement is now making its presence felt in the wine sector.
Our friends at Fourth Wave approached us to develop the identity for its new wine La Noblesse. The design has been created to entice consumer to drink wines from the Loire Valley, a region under-represented in the category and awash with old fashioned, samey brand and packaging identities. The Loire is renowned for its chateaux and its aristocratic heritage, so the final work shows how it’s possible to present a serious wine in a modern, light-hearted and disruptive way without compromising its heritage or quality.
Does your brand have ‘social purpose’? Our Strategy Director Mariella Menato spoke with The Drinks Report on how consumers are looking to brands to show their social purpose. Consumers are critically seeking brands to define their reasons for being, determining not only how these reflect their individual morals but how they impact and benefit society as whole. #brandpurpose #drink #design
Our CEO Rowena Curlewis will be presenting on the Value of Design to Consumers in the drinks sector as part of Brand Finance’s Global Forum 2020.
The iconic Californian brand Cannonball has received its first refresh in over a decade, evolving the original design created by the renowned Michael Schwab. Released today, this redesign by Denomination continues the brand’s fun-loving side with increased premiumness and modernity.
The Drum asked head honchos from brands, agencies and everything in between, for their advice on maintaining client relationships in the current climate. Here’s what our CEO Rowena Curlewis had to say on the positives that have come out of the situation:
Today, Treasury Wine Estates launches the new 19 Crimes 1.5 litre bag-in-box targeting millennial male consumers for the UK market. Capitalising on the success of the 19 Crimes brand, Denomination’s design is bold and arresting.
When you picture vegan wine, what do you think of? When creating the identity for Hello! we used pastel shades to create a soft reassuring feel and matte paperstock to reinforce the brand’s natural position.
Could there be a better name for an Australian beer? Named after the drought-stricken Aussie Bushman’s plea in 1912, “Send ‘er down Hughie!” which quickly became our farmers’ plea for refreshing rain, and part of the Australian vernacular. Launched this month, Denomination created the brand positioning, name, identity and packaging design for this new beer brand. For every case sold, $2 goes to Australian farmers doing it tough, and consumers can see where their money is going.
Our CEO Rowena Curlewis talks with Nordic’s Insight Podcast hosted by Satu Raunola-Spencer on the development of the Georg Jensen Hallmark Cuvée for Heemskerk Wines.
One of the UK’s largest brands, the Echo Falls redesign adds modernity and style to this very popular wine brand. Thanks Accolade Wines for a fantastic, fast-paced and exciting project to work on.
The world’s only awards program for women in wine is now open for entries.Denomination is proud to sponsor the Marketer of the Year 2020 for this program which supports and promotes women in the wine industry. Entries here:
Our CEO Rowena Curlewis was interviewed by Andrew Catchpole, editor of Harpers Wine & Spirits, on trends and packaging design in a post-pandemic world.
Today Dieline revealed the 2020 winners for The World’s Best Packaging. We are beyond delighted to have won First Place Wine/Champagne for the second year in a row. The judges said of our ethereal Tread Softly design, that it was both brave and extraordinary. Thanks to our equally brave client Fourth Wave Wine; not many clients would follow our recommendation to have the brand name in such tiny type!