Paint it black: creating a stunning brand identity for Cloudbreak.
Produced in tiny quantities, Cloudbreak wines are grown on two small vineyards at the top of the Adelaide Hills. Often shrouded mist, the vineyards produce wines with cool climate characteristics. The client wanted to feature the vineyards as well as appeal to younger consumers who enjoy discovering new and intriguing wines. We used an ink roller to echo the shape of each vineyard, creating a dynamic, modern graphic feel for the brand. A simple monochromatic colour palette and a heavyweight tapered bottle reinforces the modernity and sophistication of the wines.
The simplicity of the graphics translates brilliantly to the shipping cartons, creating a premium and dynamic presence for the brand in-store.