Four Winds Vineyard: a new look transforms a family business with world beating results.
Four Winds Vineyard is a family-run winery making premium single vineyard wines in the Canberra District. Cellar door visitors loved the down-to-earth, authentic nature of the winery and the friendliness and approachability of the family. Everything exuded the family’s philosophy and environmental ethos: except for their label. As yield was growing, the business needed to expand its market with a Sydney distributor. Feedback quickly identified the quality of wine was excellent, but the packaging did not reflect that quality and would not stand out in the competitive Sydney market.
The new packaging for Four Winds Vineyard tapped into something they were already doing beautifully: their Instagram. Sarah Collingwood’s evocative photographs of family life on the vineyard was all we needed to put on the label to capture the warmth and personality of the brand.
“We have been overwhelmed by the response to the new label design.”
Sarah Collingwood, Business Manager, Four Winds Vineyard.
The new packaging secured the winery a bigger distributor, significantly increasing listings. The packaging scooped two Supreme Champion Trophies in international design awards, gifting Four Winds a large amount of publicity in local and national press. Visitor numbers and sales at the cellar door increased significantly as a consequence.
246%
Increase in wholesale listings since rebrand
366%
Increase in staff in 18 months
245%
Increase in cellar door visitors
The impressive results won us a coveted Gold Trophy at the Design Effectiveness Awards in London, proving the power of great design to transform a business’ bottom line.
