Dynamite Factory: a bold new NPD launches with a bang for Flagstone Wines.

Created to disrupt the traditional and boring South African category and engage retailers and consumers with a new compelling brand. The winery was situated on a historic dynamite factory site: a gift to our design team with plentiful ‘dynamite’ ideas to play with. The result is a compelling and disruptive brand identity, packaging design and TOV that breaks category norms.