Vino Orgánico caring for our precious environment.

The creation of a new organic Spanish wine needed to tap into consumer desire for overt organic storytelling. We named this brand El Cuidador, meaning “keeper, carer or guardian”. The tiny drop-shaped leaf identity, representing both wine and nature as well as the preciousness and fragility of our environment, is nestled in a huge hand and in the beak of a bird.

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