How being small made a big impact with consumers.

Our client wanted to launch a Barossa shiraz that would cut through in the crowded Barossa market. We found a remarkable similarity between the shiraz grape and the wombat: both were “little giants” - small and powerful with very thick skins, and both icons of South Australia. The semiotics of the short squat bottle reinforced this story and disrupted the category with strong shelf presence.

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