How rhyme and reason created a boutique powerhouse.

The power of Squealing Pig is the brand’s tone of voice which conveys the lively personality of the brand. This refreshing alternative to serious wine speak is carried through to every consumer touchpoint, even managing to bring life storage instructions on the shipping carton. An incredible success story, the brand has been extended to spirits, RTDs, sparkling wines, no alc, mid alc and large formats.