Denomination sustainability blog series

Number 6: Plastic Free July

According to the UN Environment Programme we have created seven billion tonnes of plastic waste globally so far and less than 10% has been recycled. Of that, 99% is made from fossil fuels like oil, coal and gas and, every year, 98% of single-use plastic is produced from newly mined ‘virgin’ materials.


While we all have a personal responsibility to reduce our dependency on single use plastics in our day-to-day lives, this Plastic Free July we wanted to raise awareness of the plastic that goes unseen to many – the plastic that dominates our packing and supply chain.


This picture is a literal drop in the ocean of single use plastic waste that the industry produces day after day, year in and year out. But even for the most well-intentioned, green-minded winemakers, distillers and brand owners finding any form of workable, scalable and functional alternatives has been incredibly difficult.


The power and financial might of the oil and gas industry means traditional plastics remain the cheaper alternative despite their cost to the environment.


Even so, with the dramatic and sweeping implications of the EU’s Circular Economy Action Plan, business as usual will need to change. For the first time, the EU’s outlined plan will mandate rather than recommend as it works to instigate a packaging supply-chain that is either packaging-free, returnable or removes polymer waste in a major way.


The good news is there are exciting alternatives out there! One of our favourites is Australian based Great Wrap – a compostable cling wrap made entirely from food waste that they produce for commercial use as pallet wrap and caps. However we get to a petro-chemical based plastic-free supply-chain, we must and it is our commitment at Denomination-Futureproof, to help our industry achieve that future in every way we can.