Denomination sustainability blog series
Number 9: Cop 27 Biodiversity
Cop 27 has been and gone without much change. It’s up to the rest of us.
Our industry, amongst many others, needs to work hard to tackle the climate crisis and there are many creative and innovative ways we can do this.
Over a series of three articles, we’ll be looking at three key areas of focus that came out of the failures of Cop 27 – the first to consider – Biodiversity.
Biodiversity and climate change are inextricably linked, and it’s impossible to tackle one without the other. We are now seeing the climate crisis dismantling ecosystems in dramatic and unpredictable ways.
5% of species are at risk of extinction from 2C warming, steadily climbing to 16% with a 4.3C rise.
The good news is that biodiversity is our ally to help beat climate change.
We have been proud to work with many drinks brands that proactively approach climate change by addressing biodiversity first.
Tread Softly by Fourth Wave Wines committed to plant one Australian native tree for every six bottles it sold, as part of a regeneration program in the Yarra Yarra biodiversity corridor in Western Australia. The brand recently celebrated 1Million trees planted – which has helped restore the natural ecosystem of the area and even seen a return of native species not encountered for decades.
Accolade Wines has recently launched its new wine range Wise Wolf by Banrock Station, which is leading the way by finding alternative packaging solutions that reduce waste and use recycled content as much as possible. Its total pack is made from 95.1% recycled content and can be recycled again. With a commitment to enact change that helps rebalance our industry’s impact on the environment, at the heart of the brand is the wolf. An apex predator whose reintroduction to Yellowstone National Park has been pivotal in restoring a healthy and balanced ecosystem there.
Other brands like Devil(ish), a new premium Pinot Noir, is supporting conservation efforts in Tasmania in a bid to help protect the Tasmanian Devil species. And Burdekin Rum, based in North Queensland at the foot of Mount Elliot, in the Bowling Green National Park, treats waste on site and sources all ingredients locally to protect and appreciate the natural heritage in which its brand belongs.
We were proud to partner with these brands, to help them in their efforts to protect the planet, but most of all to use design to sing the praises and beauty of natural life and help bring these fantastic initiatives to consumers’ attention in a way they can feel truly proud of.
As consumers are making more eco-conscious choices, design really comes into the fore to help communicate the pressing issue of biodiversity – and serve as a reminder of the beauty that is our responsibility to protect.
Protecting our wildlife requires collective effort. Our futureproof program brings businesses together across the supply chain to share information and help businesses across our industry make sustainable choices for their brands.
Harnessing regenerative and low intervention agriculture, sourcing raw and local materials and using accredited suppliers and alternative materials through our supply chains to avoid increased deforestation, are some of the ways in which we can affect change. By addressing the most pressing sustainability issues in local areas, and most especially, knowledge sharing, we can ensure that natural ecosystems across the planet are nurtured and restored.