Our client briefed us to create a unique Australian rosé brand that would hero different rosé styles within a uniform look and feel. We looked for inspiration at classic Australian terrace houses, whose uniform rows all have slight variations with different wrought iron patterns that impart such elegance and beauty. Named after a charming part of Sydney which abounds in these terraces, Paddington Lane rosé is numbered to indicate the series, while the heavily embossed bottle of wrought iron lace works its magic. To add to the romance, the back of the bottle includes an evocative quote about wine by Robert Louis Stevenson. The whole package makes you want to sit on one of these verandas in the late afternoon sun: delicious.