The first ever label-less, branded wine – Crate – has been launched by Fourth Wave Wine.

The innovative design does away with superfluous branding materials and optimises only the necessary packaging components. All the essential brand information is found within the tiny space on the capsule.

Our CEO and co-founder Rowena Curlewis says, “This is a provocative and brave design for a brave brand. As both brand owners and consumers become more cognisant of the impact of increased paper use of our forests, and the use of non-renewables to create plastic, the use of labels on wines and other drinks prompts an important question that the design industry will need to answer in order to protect all our futures.”

All the essential brand information is found within the tiny space on the capsule.