A radical redesign puts Underground Spirits on the map.
Underground Spirits is a boutique distillery located in Canberra, Australia. Their use of native Australian botanicals as well as a patented sub-zero distilling and filtering process gave their gins and vodkas an incredibly smooth, highly distinctive finish. The client briefed us to create a more modern and dynamic brand identity and packaging to compete more effectively in the booming international gin market. The unique provenance of Canberra, the sub-zero filtering method and the Australian botanicals were key messages we needed to convey with the re-brand.
Inspired by architect Walter Burley Griffin’s original city plans the new identity reflects the brand’s strong roots in Canberra as well as their unique sub-zero distilling process.
The earthy colours of Underground Spirits were deliberately chosen to reflect the Australian bush surrounding Canberra and the uniqueness of the native botanicals used during distilling.