“Crafting the first premium varietal wine-based seltzer was a major endeavour for us. Denomination brought a highly strategic approach to the design. They were able to skilfully combine the classic elements of luxury wine with the innovative elements of hard seltzer to create a package that was unique to the category and represented the upscale aesthetic and iconography of the Decoy winery brand.”
Vice President, Trade Marketing, The Duckhorn Portfolio.
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