Incognito: bold packaging means there’s no hiding for this secret cider.

Our client’s brief was to deliver a disruptive, unique and creative design which would be distinctive and link to the brand truth of cider made (in secret) by a winemaker. The first release of the cider used the Fuji cider apple and so the idea was to create a character of the winemaker “incognito” as he sneaks craft cider into wine country.