Adelaide Hills gets
up close and personal

Our client wanted to dig deep into regionality with cool climate range of wines from the Adelaide Hills. The name Hillbilly reflects not just the region, but a simpler rustic life and the hands-off approach to the winemaking.

To emphasise the small vineyards the wines were grown on, we highlighted not only the geographical location but also local landmarks and the tiny populations of each district whilst a vivid green abstract hill graphic moves kinetically across the labels and communicates the vibrant freshness of the wines.

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